When designing the new look you will be getting for a company vehicle with a vehicle wrap the most important thing to keep in mind is that it must stand out. Being different is better in that it will set you apart from your competition as well as give potential customers an image of your brand they won’t soon forget. Vehicle wrapping offers an excellent opportunity to explore multiple ways to present your brand while fine tuning the elements that make it shine.
Here we have a list of four simple steps you can take to make your wrap stand out.
Colors are important
The first place we recommend that you start is with the colors you would like to use. Color is the first thing that anyone who sees your vehicle will notice. From our experience clients have had the most success when they choose a combination of two or three colors that will be utilized throughout the wrap. Having at least one bright color and one more muted tone is a great way to give your wrap a balanced feel while attracting attention your way.
Use a professional logo
Having a professionally created logo is of the utmost importance in vehicle wrapping design process. For one, a logo created by a professional will be in a vector format that will allow for it to be enlarged to any size. It is crucial that your logo be instantly recognizable and communicate all your brand has to offer.
Include important info, but not too much
A vehicle wrap is a wonderful place to let customers know all about your brand. Important info such as a telephone number, email address, website and services offered can all be displayed. There does, however, come a point when there is too much information for anyone to be able to reasonably digest the info contained on your wrap. Keep in mind that there is a delicate balance between too little and too much and that having too much is just as likely to turn potential customers away as it is to convince them to try you out.
Design your wrap as a whole
Keeping in mind that your vehicle wrap has multiple sides to display information on is worth remembering. An expertly designed wrap will allow for each side to complement all of the others in a memorable way. Making sure each side has something unique to offer is the best way to make your wrap as memorable as it can be.
If you are able to follow these tips you can design an eye-catching wrap for your brand that will attract new customers to your business for years to come.
