Using vehicles as a means of advertising is nothing new. Companies have been branding their fleet vehicles for decades now in an effort to gain more exposure for their brand. Recently, with innovations to modern wrapping procedures, graphics that can be printed to put on the sides of Boston branded vehicles have gotten much more complex. Vehicle wraps today offer an excellent opportunity to not just get your business’ name out, but to stand out from the competition as well.
Boston branded vehicles are everywhere and people are definitely taking notice. 3 out of 4 people say that their first impression of a business is through branded vehicle advertising. Better yet, 9 out of 10 people who saw a vehicle advertisement remembered it a few days later. Advertising with that type of impact is not common but there are a few things to keep in mind to get the most out of a wrapped vehicle.
The most important characteristic of Boston branded vehicles is that it stands out. Your vehicles should attract attention because they look different from all the other cars on the road. This is done best with some thoughtful design work when initially creating your wrap. Try to stay away from using too many colors or too much information. Stay within your brand so the fact that the vehicle is one of your company’s is immediately evident. If done correctly, a vehicle wrap can generate excitement around your business that attracts customers.
After you have a killer new car wrap installed you can watch as the number of ad impressions your brand gets sky-rockets. Just driving around town in your Boston branded vehicles and going about your daily business can generate thousands of impressions. When you’re ready for something new the wraps can be easily removed with no damage done to the paint of the vehicle underneath. Call Wrap Solutions to get started creating an awesome car wrap for your business’ Boston branded vehicles today.